1. Comparison Shopping
One of the reasons people cite most often for shopping online is that they can review and compare dozens of stores and products at once.
Rather than having to travel from store to store or aisle to aisle, We simply navigate from one web page to the next comparing the stores and the wares of those stores.
Also search for reviews of your products, compare price, quality and customer service — and they can do it all online.
2. Wider Selection
With the whole shelf space thing being a non-issue online, buyers turn to the Internet to find a wide selection. We can buy everything through online
3. Better Prices
It may not be who you are looking for but they are out there. Bargain hunters.
In fact, many shoppers use a hybrid shopping system where they visit a physical store to determine exactly what they want and then search online for better pricing. This is particularly true in categories, such as clothing, where the buyer wants to touch, feel and try on the product.
They visit a physical store, find the exact product they want and head to the web to find the best price.
4.Reviews From Other Shoppers
It’s difficult to overstate the importance of social proof online. Online shoppers report that reading reviews is among the most important reasons they shop online.
In other words, if you want people to buy — you have to show that others have bought.
The only resource that can rival money today is time. As a result, “saving time” is often cited above “finding the lowest price” as a reason for shopping online.
People that are shopping online are knowingly trading immediate gratification (getting the product now) for time savings and the other benefits of online shopping.