Here are 6 critical steps to take before you start designing and building your new website:
Dig into the Root Cause of Poor Performance
Many businesses start a website redesign project because the existing site is no longer delivering expected results. E.g. traffic is down, conversion rates are low, or online sales are declining.
Get Unbiased Recommendations
There are many tools and platforms, especially for eCommerce websites.
- Start with User Experience Design Many businesses spend a lot of money on a “pretty” website only to realize that it’s not supporting their business goals at all! Don’t be one of them.
Maintain Brand Image Consistency
Once again, don’t be distracted by bright shiny objects. You want to make sure that your website reflects your brand image and how you want your clients and customers to perceive your business.
Maintain Your Ranking
Your old site has accumulated some SEO juice that you don’t want to leave out as you launch your spanking new website.
Achieve a Conversion-Focused Layout
Don’t get caught up in the aesthetic aspect of your site and overlook the functionality from a conversion standpoint.